Siegfried Dewitte (January 2012)
Professional Affiliation
Center
for Marketing and Consumer Science
Siegfried
Dewitte, PhD Psychology
Professor
marketing
Faculty
of Economics and Business
Katholieke Universiteit
Naamsestraat 69
B-3000
siegfried.dewitte@econ.kuleuven.be
Research interests
Three themes fascinate me most: self-regulation, altruism, and cultural
evolution. My work is interdisciplinary. I read and write in marketing,
psychology, evolutionary (human) biology, and philosophy.
Publications
Siegfried Dewitte
2011
Cornelissen,
G., Dewitte, S., and Warlop L. (2011). “Are
social values expressed automatically? Decision making in the dictator game.”
Personality and Social Psychology
Bulletin; 37, 1080-1090.
2010
Pandelaere, M.; Briers,
B., Dewitte, S., and Warlop L. (2010). Better
think before agreeing twice. Mere agreement: A similarity based persuasion
mechanism. International Journal of
Research in Marketing, 27, 133-141.
2009
Dewitte,
S., Bruyneel, S., & Geyskens, K. (2009). Self-regulation
enhances self-regulation in subsequent consumer decisions involving similar
response conflicts. Journal of
Consumer Research, 36, 394-405.
Goukens,
C., Dewitte, S., & Warlop, L. (2009). Me,
myself, and my choices: the influence of private self-awareness on choice. Journal of Marketing Research, 46,
682-692
De
Block, A., & Dewitte, S. (2009) Darwinism
and the cultural evolution of sports. Perspectives
on Medicine and Biology, 52, 1-16
Millet, K., & Dewitte, S. (2009). The
presence of aggression cues inverts the relation between digit ratio (2D:4D)
and prosocial behaviour in
a dictator game. British Journal of
Psychology, 100, 151-162
2008
Geyskens, K., Dewitte, S.,
Pandelaere, M., Warlop L. (2008). Tempt
me just a little bit more. The Effect of Food Temptation Actionability
on Goal Activation and Subsequent Consumption. Journal of Consumer Research, 34, 600-610
Cornelissen,
G., Pandelaere, M., Warlop, L., Dewitte, S. (2008). Positive
cueing: promoting sustainable consumer behavior by cueing common
environmental behaviors as environmental. International Journal of Research in
Marketing, 25, 46-55
Millet,
K., Dewitte, S. (2008). A
subordinate status position increases the present value of financial resources
for low 2D:4D men. American
Journal of Human Biology, 24, 278-288.
Poels, K., Dewitte, S. (2008). Hope
and self-regulatory goals applied to a marketing context: Promoting prevention
stimulates goal-directed behavior. Journal
of Business Research, 61, 1030-1040.
Poels, K., Dewitte, S. (2008). Getting
a line on print ads. Pleasure and arousal reactions reveal an implicit
advertising mechanism. Journal of
Advertising, 37, 63-74.
Van
den Bergh, B., Dewitte, S., & Warlop, L. (2008). Bikinis
instigate generalized impatience in intertemporal
choice. Journal of Consumer Research,
35 (1), 85-97,
2007
De
Block A, Dewitte S (2007) Mating
games: Cultural evolution and sexual selection. Biology &
Philosophy, 22, 475-491.
Cornelissen,
G., Dewitte, S., Warlop, L., & Yserbyt, V.
(2007). Whatever
people say I am that's what I am: Social labeling as a social marketing
tool. International Journal of Research
in Marketing, 24, 278-288.
Geyskens,
K., Pandelaere, M., Dewitte, S., & Warlop, L. (2007). The
backdoor to overconsumption: The effect of associating ‘low-fat’ food with
health references”. Journal of Public Policy and Marketing, 26, 118-125.
Goukens,
C., Dewitte S, Pandelaere, M., & Warlop, L. (2007). Wanting
a Bit(e) of Everything. The Role of Appetitive Desire in Variety Seeking. Journal
of Consumer Research, 34, 386-394.
Millet
K, Dewitte S (2007). Digit
ratio (2D:4D) moderates the impact of an aggressive music video on aggression.
Personality and Individual Differences, 43, 289-294.
Millet
K, Dewitte S (2007) Altruistic
behavior as a costly signal of general intelligence. Journal of Research
in Personality, 41, 316-326.
2006
Briers
B, Pandelaere M, Dewitte S, Warlop L, 2006, Hungry
for money. The desire for caloric resources increases the desire for
financial resources and vice versa. Psychological Science, vol. 17, no.
11, pp. 939 - 943.
Briers
B, Dewitte S, Van den Bergh J, 2006, E-zines
silence the brand detractors. Journal of Advertising Research, vol.
46, no. 2, pp. 199 - 208.
Bruyneel
S, Dewitte S, Vohs K, Warlop L, 2006, Repeated
choosing increases susceptibility to affective product features. International
Journal of Research in Marketing, vol. 23, no. 2 (Jun.), pp. 215 - 225.
Dewitte
S, 2006, Money
and the autonomy instinct. Comment on 'Money as tool, money as drug: The
biological psychology of a strong incentive' by Stephen E. G. Lea and Paul Webley. Behavioral and Brain Sciences, vol. 29, no.
2 (Apr.), pp. 184.
Millet
K, Dewitte S, 2006, Second
to fourth digit ratio and cooperative behavior. Biological Psychology,
vol. 71, no. 1 (Jan.), pp. 111 - 115.
Pandelaere
M, Dewitte S, 2006, Is
this a question? Not for long. The statement bias. Journal of
Experimental Social Psychology, vol. 42, no. 4 (Jul.), pp. 525 - 531.
Poels
K, Dewitte S, 2006, How
to capture the heart? Reviewing 20 years of emotion measurement in
advertising. Journal of Advertising Research, vol. 46, no. 1 (Mar.), pp.
18 - 37.
Van
den Bergh B, Dewitte S, 2006, Digit
ratio moderates the impact of sexual cues on men's decisions in ultimatum games.
Proceedings of the Royal Society B: Biological Sciences, vol. 273, pp.
2091 - 2095.
Van
den Bergh B, Dewitte S, 2006, The
robustness of the 'Raise-The-Stakes' strategy: Coping with exploitation in
noisy prisoner's dilemma games. Evolution and Human Behavior, vol. 27,
no. 1 (Jan.), pp. 19 - 28.
Van
den Bergh B, Dewitte S, De Cremer D, 2006, Are
prosocials unique in their egalitarianism? The
pursuit of equality in outcomes among individualists. Personality and Social
Psychology Bulletin, vol. 32, no. 9, pp. 1219 - 1231.
Earlier
Simons
J, Dewitte S, Lens W, (2004). The effect of different types of instrumentality
on motivational and cognitive variables. British Journal of Educational
Psychology, vol. 74, pp. 343 - 360.
Van
Steenkiste M, Lens W, Dewitte S, De Witte H, Deci E, (2004). The 'why' and 'why not' of job search
behavior: Their relation to searching, unemployment experience, and well-being.
European Journal of Social Psychology, vol. 34, pp. 345 - 363.
Simons
J, Dewitte S, & Lens W, (2003). 'Don't do it for me. Do it for yourself!'
Stressing the personal relevance enhances motivation in physical education. Journal
of Sport and Exercise Psychology, vol. 25, no. 2 (Jun.), pp. 145 - 160.
Dewitte
S, Verguts T, Lens W, (2003). Implementation
intentions do not enhance all types of goals: the moderating role of goal
difficulty. Current Psychology: Development, Learning, Personality, Social,
Planned Behavior, vol. 22, no. 1 (Spr.), pp. 73 - 89.
Boen
F, Vanbeselaere N, Pandelaere M, Dewitte S, Duriez B, Snauwaert B, Feys B, Dierckx V, Van Avermaet E, (2002). Politics and
basking-in-reflected-glory: a field-study in
De
Cremer D, Dewitte S. (2002). Effect of trust and accountability in mixed-motive
situations. Journal of Social Psychology, vol. 142, no. 4 (Aug.), pp.
541 - 543.
Dewitte
S, Schouwenburg HC. (2002). Procrastination,
temptations and incentives: the struggle between the present and the future in
procrastinators and the punctual. European Journal of Personality,
vol. 16, no. 6, pp. 469 - 489.
De Cremer, D.,
Snyder, M., & Dewitte, S. (2001). “The Less I Trust, The Less I Contribute
(Or Not)?”: The Effects of Trust, Accountability and Self-Monitoring in Social
Dilemmas. The European Journal of Social Psychology, 31, 321-333.
Dewitte, S. (1999).
What is selected and where is it selected. A commentary on Gabora’s
‘Origin of Culture’. Psycholoquy, 10.010. (http://www.cogsci.soton.ac.uk/psyc-bin/newpsy?10.010)
Dewitte, S., &
De Cremer, D. (2001). Self-control
and cooperation: different concepts, similar decisions? A question of the right
perspective. The Journal of Psychology, 135, 1-21.
Dewitte, S., &
Verguts, T. (2001). Being funny: A selectionist
account of humor production. Humor: An International Journal of Humor
Research, 14, 37-54.
Simons, J.,
Dewitte, S., & Lens, W. (2000). Wanting
to have versus wanting to be: the influence of instrumentality on goal
orientation. British Journal of Psychology, 91, 335-351.
Dewitte, S., &
Lens, W. (2000). Procrastinators
lack a broad action perspective. European Journal of Personality, 14,
121-140.
Dewitte, S., &
Lens, W. (2000). Exploring volitional problems in procrastinators. The
International Journal of Educational Research, 33, 733-750.
Dewitte, S.,
Hendrickx, A., & Nuttin, J jr.
(1999). Private self-awareness does
not always enhance veracity: the role of self-relevance. Representative
Research in Social Psychology, 21, 22-27.
Dewitte, S., & Lens,
W. (1999). Determinants of the action identification level and its influence on
self-control. Psychologica Belgica, 39, 1-14.
Dewitte, S., &
Lens, W. (1999). Volition: Use with measure. Learning and Individual
Differences, 11, 321-333.
Dewitte, S., &
Verguts, T. (1999). Behavioral variation: a neglected aspect in selectionist thinking. Behavior and Philosophy, 27,
127-145.
Participation in
PhD projects
· As an advisor or co-advisor
·
June
2006: Sabrina Bruyneel, PhD Applied Economics (KUL), on “self-control
depletion: Mechanisms and its effects on consumer behavior” (Assistant
professor Marketing, K.U.L.)
·
October
2006: Kelly Geyskens, PhD Applied Economics (KUL), on
“The ironic effects of food temptations on self-control performance” (Assistant
professor Marketing, Maastricht
University)
·
April 2007:
Karolien Poels, PhD
Communication Sciences. (Rijksuniversiteit Gent), on “the heart in advertising”
(Assistant professor Communication Sciences, University of Antwerp).
·
April
2007: Gert Cornelissen, PhD
Psychology (KUL), on “Rendering sustainable consumer behavior more sustainable:
Psychological Tools for Marketing Pro-Social Commitment” (Assistant professor Marketing,
University of Pompeu Fabra,
·
May
2007:
·
August
2007: Caroline Goukens, PhD Applied Economics (KUL),
on “Desire for variety. Understanding consumers’ preferences for variety”
(Assistant professor Marketing,
·
July
2009: Bram Van den Bergh, PhD Applied Economics (KUL), on “Basic instinct. The
fire of desire in economic decisions.” (Assistant professor Marketing, ERIM)
·
September
2011: Bert Weemaes, PhD Applied Economics (KUL), on “The role of categorisation in consumer self-regulatoin”
(McKinsey consultant)
·
December
2011: Jiska Eelen, PhD
Applied Economics (KUL), “Situated Consumer Behavior: The impact of bodily
influences on decision making”.
(Assistant professor communication sciences, VU Amsterdam)
· Currently (co-)advising:
·
2006
-2012: Bart Claus, PhD student Applied Economics (KUL), on consumer identity
·
2006-2012:
Bryan Cassady, PhD student Applied Economics (KUL), on medium effects on the
validity of market research data
·
2008-2012:
Aiste Rutkauskaite, PhD student Applied Economics (K.U.L), on self-control
enhancement through pre-exposure to temptation
·
2009-2013:
Anouk Festjens, PhD student Applied Economics (K.U.L), on the value of time
·
2010-2014:
Samuel Franssens, PhD student Applied Economics (K.U.L), on power and consumption
·
2011-2015:
Laure Weckx, PhD student Applied Economics (KUL), on the collection of
information
·
2012-2015:
Jan Verpooten, PhD student Applied Economics (KUL),
on signaling and bias exploitatoin ·
Exam commission
·
June
2005: Davy Lerouge, PhD Applied Economics (K.U.L.)
·
June
2006: Barbara Briers, PhD Applied Economics (K.U.L.), on social marketing
·
February
2007: Inge Wetzer, PhD Psychology (
·
April
2007: Rita Coelho do Vale, PhD Marketing (
·
February
2008: Marijke van Putten, PhD Psychology (
·
June
2008: Jia Liu, PhD Marketing (
·
June
2008: Mirjam Tuk, PhD
Marketing (ERIM), on word-of-mouth
·
September
2008: Lien Lamey, PhD Marketing (KUL) on economic
cyclicality and private labels
·
March
2011:
Current scientific
responsibilities
·
Chair
of the Marketing and Organization department at KULeuven
(since 2009)
·
Chair
of the Research Center of Marketing and Consumer Science, at KULeuven (since 2009)
·
Co-organized
(2002-2011), with Luk Warlop, the Annual Research Week of the consumer
researchers at K.U.L
·
Co-founder,
with Andreas De Block (KUL, Philosophy), of the National Science Foundation -
funded network “HEBEN” (human evolution and behavior network) www.heben.org
·
Project
Coordinator of CONCORT, a Europe funded research network on Consumer Competence
www.concort-project.eu
·
Area
Editor for Journal of Consumer Psychology
·
On
editorial board of Journal of Consumer Research and International Journal of
Research in Marketing. Ad hoc reviewer for, among others, Journal of Personality
and Social Psychology, Evolution and Human Behavior, Social Psychology and
Personality Science, Journal of Economic Psychology, Physiology and Behavior, European
Journal of Social Psychology, Learning and Individual Differences, European
Journal of Personality, and the major CB conferences (ACR, EMAC, SCP).
·
I
co-organized, with Michel Pham (Columbia) the Lalonde
conference for Consumer Behavior (France, June 2011).
Research
Grants (as principal investigator)
·
1996
Aspirant researcher Fund of Scientific Research - Flanders
·
2000 post-doctoral
fellowship Fund of Scientific Research - Flanders.
·
2001 Research grant
to post-doctoral fellows Fund of Scientific Research -
·
2002 Fund of
Scientific Research -
·
2003 University
board grant: (Dewitte, S. & Warlop, L). "Consumers' limited resources
are not only financial. The mental cost of buying the right product"
·
2006 grant from the
National Bank of
·
2007 University
board grant (Dewitte, S. & Warlop L.) "From Duty to Desire: Norms
change choices via changed preferences"
·
2008 EU FP7 –
partner in “cooperation health” (with project coordinator Denise De Ridder,
·
2010 grant from the
National Bank of
·
2011 EU FP7 – Marie
Curie initial training network CONCORT, “consumer competence”
CV
·
Full professor since Oct. 2010
·
Assistant and associate professor Marketing (from 2001-2010) at University of
Leuven (tenure 2004)
·
Post-doctoral researcher, Psychology, (K.U.L) 2000-2001
·
PhD student Psychology, (K.U.L) 1995-2000 (advisor Prof. Dr. Willy Lens)
· Visting student at Université Catholique
de Louvain (psychology, Prof Dr. Bernard Rimé), 1994
Education
· MA in Psychology (Katholieke
Universiteit Leuven 1995)
· BA in Philosophy
(Katholieke Universiteit Leuven 1994)
· PhD in Psychology (Katholieke
Universiteit Leuven 2000)
Children
Robin (98) Michiel (00) Heleen (02) Jasmijn (03) Merel (07) Nel (08) Lief (11)