Brian Cassady

Position: Guest professor: PHD Candidate
Group:  MO - Marketing
Personal website
Personal portal
Address:
Room:  HOG
Phone:   +32 475860757
Fax:  +32 16 326732
Url:  http://www.econ.kuleuven.be/bryan.cassady
E-mail:  5MSv6.UcYLlNR@O2yX.kuleuven.be
Office-hours
Monday  :      none
Tuesday  :  12:00 to 13:00
Wednesday  :  non
Thursday  :  none
Friday
  :  none
Also available by appointment, please contact me via email
Courses
Product Management DOR42A
Url: www.leuvenresearch.be or www.postal-solutions.com

Personal site for research http://www.leuven-research.be


Copy of CV                         http://www.postal-solutions.com/download docs/bryan_cv.doc

Areas of research

  • The effect of survey mode on consumer replies
  • The impact of media integration on advertising recall and persuasion
  • Receptivity to superstimuli and the impact of this trait on consumer buying decisions
  • Group dynamics and leadership
  • Time styles (mono/poly synchronicity) and consumer buying habits
  • Comparison websites and their future in Belgium


Business Affiliations

Managing Director

Webjuicer

Websites

http://www.123-gids.be

http://www.guides-123.be

http://www.18procent.be

http://www.18pourcent.be